SEO
It’s all kicking off here with regards to SEO (and the completely pointless waste of money that SEO is).
Reminds me of when I tried my hardest to convince a marketing department that, after demonstrating their new “super cool” website, putting headline text into graphics and embedding important information inside flash animations, would render the website virtually invisible to search engines and related content searches.
Of course it fell on deaf ears as they clearly knew more about the internets than I did.
Still, to this day, if you google on the key headline message on the index of the site, the site doesn’t show up at all.
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